Final PR Project: Ace Your Commute

My senior year of college I took my first public relations class where I was able to work on a real life PR project to help boost visibility and impact of the commuter council at Stonehill College. This group project focused on finding the weak points and strengthening them to help the commuter council with engagement and helping commuters feel more welcome on campus. We created a situation analysis and created tactics and strategies to increase engagement. My classmates and I presented a slideshow describing our findings on the commuter council and how they could improve their tactics. Our audience was the commuter council, the commuter faculty administrators, and our class as we showed them the PR plan that we had been concocting for the prior three months.